On April 29th, with the official opening of the Bai‘etan GBA Art Center, the Guangdong Museum of Art launched the "2024 Art Season of Bai'etan", which will revolve around the eight major themed exhibitions held in the new Bai'etan branch, offering a series of high-quality events as well as comprehensive cultural services for the citizens for up to three months.

The Bai'etan GBA Art Center will be open to the public on May 1st. During the May Day holiday, curators, public educators, and volunteer teams from the museum will provide multiple expert-guided activities to share the stories behind the Opening Exhibitions, such as "Ode to the New Era", "Timeless Verses: Renaissance and Baroque Masterpieces from Galleria Borghese" and "A Constellation of Cities: Contemporary Art and Experiment in Southern China and Beyond", enabling visitors to experience the charm of art originals and the cultural characteristics of the GBA.

During the Opening Exhibitions of the Art Season, there will also be a series of seminars and research activities on various topics, such as the design in the museum, digital art, cultural and creative products, contemporary art in the GBA, protection and utilization of ancient materials, art restoration, etc.

On the same day, the Art Season Academic Conference of Guangdong Museum of Art BAI'ETAN was held, during which experts and scholars shared different views on the construction of the curatorial work of the museum. Based on their professional experience, they focused on the positioning of art museums in the society, discussed issues related to museum management, operation, and transformation, and exchanged ideas on the future development of the curatorial work.